Big Bad Wolf Book Sale returns to Sri Lanka | Sunday Observer

Big Bad Wolf Book Sale returns to Sri Lanka

Taking an innovative approach, The Big Bad Wolf Book Sale 2020 will move to an online platform this year, “The Readers Portal” live for 24 hours a day from October 1 to 4. The website was launched at a press briefing in Colombo by Director of ProRead Lanka (Pvt) Ltd, Nishan Wasalathanthri, along with Co-Founders of the Big Bad Wolf Books Andrew Yap and Jacqueline Ng as well as the Partner of Big Bad Wolf Book Sale Sri Lanka Dipak Madhavan joining the audience through live web conferencing from Malaysia.

Readers in Sri Lanka will experience 50%-90% discounts and will have access to three times more book titles with 70% of the titles this year being new. Readers of all interests can find bestseller titles, novels, science fiction, romance, literature, graphic novels, business books, self-help, architecture books and cookbooks. The Online Sale includes a wide collection of children’s books: story books, activity books, board books, colouring books, picture books and featured interactive books at discounted prices.

The website will give fans a seamless and efficient method of purchasing books from their homes, which is mobile-friendly. Popular titles that will be showcased include book from the Disney, Star Wars and Harry Potter franchises. A recommendation section on the website will help readers and non-readers alike choose the books based on their interests. The easy-to-navigate site will allow shoppers to search via keywords, ISBN, titles and authors.

“Online sales are common, but Online Book Sales are rare, and taking the World’s Biggest Book Sale online is a challenging but exciting task. While key global events scheduled this year have been cancelled due to the Covid-19 pandemic, we did not want to disappoint our fans. The safety of the fans is our top priority–which is the primary reason why the Sale is returning via an online platform this year. It is not only to overcome safety concerns but opens a new avenue for customer convenience in Sri Lanka,” Big Bad Wolf Book Sale Co-Founder Andrew Yap said.

ProRead Lanka (Pvt) Ltd Director Nishan Wasalathanthri said, “Innovative Disruption was a key value proposition from the inception of the Book Sale, back in 2009. Even though the books are being shipped from Malaysia, local courier charges are expected to be at a minimum rate, while any book purchase above Rs 8,000 will be free of courier charges. What this means is a hassle-free shopping experience in which users no longer need to wait in traffic, queues and worry about safety from Covid-19. It’s as easy as ordering books and getting them delivered to your doorstep.”

Visitors to the Big Bad Wolf Online Book Sale Sri Lanka 2020 can keep a look out on the website’s banner for promotions. Customers can access the Magical Books, Horrible Book series and Classic Fairytales by White Star Kids series promotion by clicking on the banner. Under the Horrible Book series section, customers can choose to purchase 3 books at Rs.640. As for the Magical Books promotion, customers can choose to purchase 2 Magical Books and get 1 free Magical Book, or purchase 3 Magical Books and get 2 free Magical Books. The Classic Fairytale by White Star Kids series is a buy 1 Classic Fairytales book and get 1 free Classic Fairytales book in return. Customer are also advised to stay updated from our social media pages for the latest contest and promotion announcement.

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