JAT supports painters during times of hardship | Sunday Observer

JAT supports painters during times of hardship

JAT Holdings, a pioneer in the wood coatings industry, recently concluded an initiative which reduced the financial burden of painters who had to work in the midst of the Covid-19 pandemic.

The organisation provided painters with reputed JAT products to help painters and carpenters who work in the finishing and furnishing industries, to resume work.?

By strategising on the boom in digital media during the pandemic, JAT reached an audience of almost two million people, sharing 500,000 messages with carpenters which resulted in 650 entries for the giveaway.

Following this, 26 entries were selected and presented goods worth Rs. 15,000 in May.

General Manager, Head of Marketing for JAT Holdings, Dilshan Rodrigo said, “At JAT, we’ve always maintained a close rapport with our customer base. We understand their needs and livelihoods well. This is why we decided on the tag, ‘Always there for the ones who need our help’ for this campaign. Soon after the lockdown measures were implemented, we became aware of the financial difficulties that our customers had to reckon with.”

“Their work came to a halt and most were financially strapped. We did not hesitate to set up means to help them rebuild their livelihoods. After reaching out to our agency, Isobar Sri Lanka, they helped us design this effective campaign and we were deeply touched by the response we received from our customers,” he said.